All websites have a contact page of some kind. And honestly, most of the time, they're nothing special. The page typically displays a simple contact form and nothing else. While this approach certainly works fine, there is a much bigger opportunity that you could be missing out on. Go beyond the contact form and offer something interesting to your website's visitors. Give them a reason to stick around for a bit longer and interact more.
So, what can you do to improve your contact page? The following tips are great starting points.
Make your contact form easy to use
This one may seem a bit obvious, but you'd be surprised at how difficult it is to find a contact form on certain websites. Don't keep your visitors searching around for something that should be simple and obvious. Locating a contact form should require no more than two clicks from your website's homepage.
Include social media links
Sometimes a contact form just isn't enough, especially if it means answering a person's question via Twitter is faster and more convenient. Reserve a spot on your contact page for all relevant social media links. Include buttons for your Twitter profile, YouTube channel, and anything else that applies.
Embed a newsletter signup form
If a person is interested in contacting you, why not invite them to sign up for your email newsletter in the process? Embed a signup form that is easy to use and only requires basic information — including their name and email, and nothing more. This is a great chance at further building your list.
Grab attention with images
As explained in our Get 2x the Engagement on Twitter Using this Technique article, people enjoy images. They naturally grab attention, which is something you always want to do. Figuring out what kinds of images to feature on your contact page can be tricky, so try to get creative. Whether it's your company logo or photos from around the office, anything that's not text is sure to be interesting.
If you are currently looking for a reliable web form builder, aside from the free WordPress plugins that are available, you might enjoy Wufoo. Your first three forms are free and you get up to 100 entries per month. With the option of using your own logo and the support for real-time notifications, Wufoo is highly recommended.