If you're running a website, and you most likely are, then you need Google Analytics installed. This is without a doubt the easiest and most powerful way of tracking your website's visitors, where they're coming from, and so much more.
Google Analytics is supported by pretty much every platform available, but for this tutorial's purpose, let's focus on WordPress. Thanks to the large amount of plugins available, the process is incredibly simple and only takes a few minutes.
1. Create a Google Analytics account
Getting started, you'll want to make sure you have a Google Analytics account set up. You can do that here. And no worries, it's completely free.
2. Input your website information
Follow the onscreen instructions that require you to enter your website's name and URL, along with other information.
3. Install the 'Google Analyticator' WordPress plugin
Without closing out of Google Analytics, go back to your WordPress Dashboard. In the sidebar, select Plugins > Add New
In the top-right corner, search for "Google Analytics" and select "Google Analyticator" from the search results. Click the 'Install Now' button and follow the onscreen instructions. Be sure to activate the plugin once it's installed.
4. Set up Google Analyticator
From your main plugins screen, click 'Settings' next to 'Google Analyticator'
Use the top link to sign into your Google account and authenticate your website by using the provided code. Once authenticated, you will see the main settings page for Google Analyticator. Select 'Enabled' from the top drop-down menu and your preferred Google Analytics account from the next menu. Scroll down and save your changes.
5. Customize and enjoy
Google Analyticator gives you plenty of ways to customize your experience, including the ability to view stats via the WordPress Dashboard. This is a convenient way of managing your website and tracking its performance all in one place.
Installing Google Analytics is just one way of enhancing your website's experience. I also recommend looking into replacing WordPress's default commenting system with Facebook comments, which is explained here.