Successfully Sell Your Website on Flippa Using these Tips

Have you heard of Flippa? If not, you might want to check it out. It's an online marketplace filled with a ton of interesting websites, domain names and even mobile apps — all available for sale. Think of it as an eBay built exclusively for entrepreneurs and content creators. It's a great platform that is worth exploring, especially if you are looking to sell your own website.

Selling a website sounds like it would be a complicated process, but it's actually quite simple with Flippa. Just like an eBay auction, you list your website with a description, include a reserve price, and that's it... You're set.

Well, not quite.

While the process is fairly straightforward, there are a few tips you will want to keep in mind to ensure your website sells at a price that actually makes you a profit.

Set a reasonable reserve price

A reserve price is the minimum price you'll want your website to be sold for, so be sure to not overlook this detail. Try to keep the reserve down to something that is considered reasonable. After all, you'll want to attract as many potential buyers as possible.

Include your Google Analytics data

Flippa has a neat feature that allows you to include your website's traffic data. This is accomplished by verifying your Google Analytics account with your website listing. The rest is automatically taken care of by Flippa, making the process very easy for the seller. Once complete, your listing displays any relevant traffic data that may be of interest to potential buyers.

Going this route is crucial if you're serious about selling your website, as transparency is important in any kind of marketplace.

If applicable, include revenue reports

Most websites generate some form of income. Whether it's advertising revenue via Google AdSense or affiliate sales through Amazon Associates, Flippa allows the seller to input revenue amounts per a monthly basis. Similar to linking your Google Analytics data, this step is crucial and could be the deciding factor on whether your website actually sells.

Be an open book

Potential buyers have the ability to post questions regarding a website listing, of which the seller can directly reply to. Some questions may be better than others, but do your best to respond to each and every one of them. It's important to remain transparent, especially if it means completely handing over a website, its social media assets, and anything else that's included in the sale.

Consider best offers

If your website listing ends up not selling, you always have the option of accepting best offers. It's not a bad idea to look through the list of past bidders and contacting them regarding the sale. However, per Flippa's terms and conditions, all offers should be handled directly on and nowhere else.


With these tips in mind, selling your website just got a whole lot easier. As long as you're transparent in providing details and answering questions from interested buyers, you shouldn't have a problem in making a sale. And if for some reason you do, you are always free to contact us for feedback.