In recent years there seems to have been a growing trend from within the shady part of the Internet, and that's the ability to purchase likes and followers. If you're not familiar with the idea, an individual or brand can basically exchange real currency for a fake increase in their social media presence. This is especially popular on websites like Fiverr, a marketplace offering such services for as little as five bucks.
No matter how tempting it may be to instantly gain thousands of likes on your Facebook page, or followers on Twitter, this is a dark road that should be completely avoided at all costs — and for several good reasons.
For one, buying your way up the social media ladder is not only morally wrong, but it can also get you into a lot of trouble. Sites like Twitter and Facebook know these services exist and they will take action if you're caught participating.
Secondly, paying for a fake audience is just that — fake. You're essentially buying a number with no real human interaction on the other end. You're better off talking to a few followers with something interesting to say, rather than a thousand followers that do not exist.
And finally, buying likes and followers just makes you look bad. If your Facebook page has 12,000 paid followers, yet only five are actually interacting, you're making it really easy for others to take notice. Before you know it, no one will be taking your brand seriously — thus making it irrelevant.
It's perfectly understandable to want as many followers and likes as possible. It's human nature to want to be noticed, especially if this is your business we're talking about. However, buying your way up simply isn't worth the risk. Instead, continue to create quality content and promote your social media accounts in the process.
Growing a brand online takes time, but the end result is more than worth it. Make something to be proud of.