Creating an email list seems to be one of those things that always comes up when discussing how to build a successful brand. While it's not necessarily a requirement, we do believe that every brand should have a list of some kind. Whether your lists consists of subscribers' email addresses or simply the names of customers, it's important to have data that can be easily referenced. For this particular tutorial, however, we are going to focus on creating a classic email list.
First off, what are some examples of creating an email list and how can the data be used?
Example: Collect email addresses on a landing page ahead of your website's launch date. This is a great way of notifying subscribers when your website goes live and what content they can expect to see from day one.
Example: Run a giveaway of a specific product and randomly select a subscriber from your email list. Not only does this generate a lot of interest, but it encourages users to subscribe, thus opting in for future updates.
Example: Provide early access to new content on your website, accessible only by subscribing to your email list. Subscribers get an early look ahead of public release and your list grows in no time. It's a win-win.
The above are just a few examples of how creating an email list can benefit your brand, with plenty more to be discovered through a bit of careful planning.
While there are numerous ways of going about creating an email list, below are a few of our favorite choices. Each service is either free or extremely affordable, giving you the freedom of choosing whichever one you feel most comfortable with.
Arguably the best email marketing service available, MailChimp is packed with a ton of features that makes creating email campaigns a snap. From full automation to customizable templates, it's got everything you need to run a successful list. And the best part? Pricing is free, just as long as you don't surpass 2,000 subscribers.
Sign up for MailChimp here.
Sometimes referred to as the best MailChimp alternative, AWeber enables you to run full-on email marketing campaigns powered by a slew of features — including detailed analytics, a drag-and-drop editor, and even the ability to integrate with third party applications. While AWeber is not free, pricing does start at just $1.
Sign up for AWeber here.
If nice visuals are your thing, then GetResponse might be the email marketing service for you. Between a beautiful landing page creator and fully responsive templates that look great on all devices, this could be the one to go with. Pricing is a bit more expensive, starting at $15 per month, but a 30-day free trial is included.
Sign up for GetResponse here.
Regardless of which service you decide to go with, you are on your way to creating a successful email list. Strategize on how to market it to your audience and your subscriber base will grow over time. Of course, there is still so much more to say, of which we'll focus on in future articles.