Choosing a domain name for your website is one of the most important decisions you'll make when building a brand. It can also be quite frustrating, considering all the best domains seem to be taken. However, we have a few tips that can help the process feel a bit easier. The following are some pointers that can guide you in finding the perfect domain.
List relevant keywords
Open any basic text editor (or even a physical notebook) and begin jotting down keywords that relate to your brand. Try to use less common keywords, that way the chances are greater of your domain being available. It also helps to open a thesaurus application to look up synonyms. This is a method we use all the time that actually works quite well.
Combining words to form unique terms is an interesting route to take, just as long as your proposed domain is easily understood. You don't want to use a domain that is difficult to remember or even spell correctly. Try to keep it simple, yet legible. And who knows, you could come up with the perfect domain with a little play on words.
If your first domain choice is not available, consider subtracting a letter or two. Many websites today use this method, including Brand Rockt. As long as your domain is easily recognizable, then there's nothing wrong with giving it a shot.
Avoid copyright infringement
To keep yourself out of trouble, you will always want to avoid using registered trademarks in your domain — unless they're your own, of course. It's better to be safe than sorry.
Make your domain obvious
If your domain does not immediately reflect what your brand represents, then you're likely doing it wrong. Keep it as simple and obvious as possible. Don't keep people guessing.
Once you have a few domain ideas in mind, click here to check out my domain name search tool. You can instantly check whether a domain is available on Bluehost for purchase, allowing you to buy it right on the spot.