Twitter is the preferred social network for millions of users around the world, both personal and professional — and for good reason. It's a platform that never seems to sleep. There is always something happening no matter the time of day, which is important if you want to make the most out of it. Posting a tweet and sharing it with your followers is easy, but using it to your advantage? It may not be so easy for everyone.
The following are five strategies that can help maximize your Twitter experience, thus increasing your followers count and overall interaction.
1. Use relative hashtags
Hashtags, one of Twitter's staple features, are used to categorize keywords for easy discovery and reference. When posting a tweet, try to use a hashtag or two whenever relevant. Others users who use the same hashtag(s) are bound to find your tweet via search. This is especially effective in standing out if your tweet contains commonly used words.
Example: Today's #Apple keynote was very interesting.
Because we're using "Apple" as a hashtag, this means that our tweet will be categorized with other tweets relating to Apple, Inc. — rather than the common fruit.
Using hashtags is not only a great way of attracting interested followers, but it can also be used to find new accounts to follow yourself. The stronger community you can build, the more connections you will have.
2. Customize your profile
A well-designed Twitter profile not only gives off a professional vibe, but it can also grab the attention of potential followers. Like Facebook, Twitter now allows users to upload a profile photo and a header photo. Combine those with a catchy bio and you'll be gaining followers in no time. Be sure to also include a URL to your website. After all, every click matters when you're trying to grow your brand.
3. Schedule your tweets
Twitter is a platform that is accessible from around the world, which means not everyone is guaranteed to read your tweets — especially if a good percentage of your followers are halfway across the globe. It's important to keep time zones in mind, which is why we recommend scheduling tweets whenever necessary. It's also not a bad idea to schedule duplicate tweets that are spaced apart by a few hours, just as long as you don't overdo it. Otherwise, it could come across as spamming.
4. Follow wisely
With a ton of interesting content to discover on Twitter, it can sometimes lead to following too many users. This can cause your Twitter feed to quickly become over-saturated with information, making it difficult to find what's actually worth reading. Before following a user, it's a good idea to quickly skim through their tweets to determine whether they'll fit well within your feed.
Twitter also has Lists, which allows you to group users by interests instead of having to follow them. For example, creating a List called "Logo Designers" can aggregate a feed of specific users that you choose to see tweets from. This is an effective way of keeping your feed organized and your following count manageable.
5. Take Twitter on the go
And finally, there's no reason why you should be tethered to a desk simply to manage your Twitter account. Because just about everything is mobile nowadays, we have the luxury of getting our work done on the go. It's no different with Twitter, as there are numerous ways of going about your business.
New Twitter apps are being released all the time, but to make the process of choosing one easier, we've listed our best suggestions right below.