Do you remember the days of Meerkat and Periscope? Those were the two live streaming platforms that everyone seemed to talk about for months. And then the hype sort of just… died. Sure, there are still plenty of active users on both platforms every single day, but how does that compare to Facebook’s approach?
Simply put, Facebook is massive. There’s no denying that. It’s an incredibly huge platform that so many of us rely on in our day-to-day routines. And you know what? I think that’s reason enough to use their live streaming platform and nothing else — especially if you consider the benefits.
The primary reason why I enjoy live streaming on Facebook so much is the fact that I am able to connect with people that I normally wouldn’t be able to interact with on other platforms, like Meerkat — an app that I’m sure will fade away in a year or two. Only so many people are still aware of its existence.
When I begin a live stream on Facebook and suddenly see my YouTube viewers and friends that I personally know, all in the same chat, that gives me a unique feeling of connecting with others on a new level. As a content creator who enjoys seeing people come together, that is simply an amazing feeling.
Facebook is essentially allowing me to merge different communities with one another, especially given the fact that my page is open to anyone who is interested in interacting with me. I can’t do that with Meerkat and Periscope — two platforms that are pretty much locked down to closed circles.
It’s also important to note that Facebook is heavily funded, hence why they are not going anywhere anytime soon. They have an incredibly strong user base and millions of dollars in the bank. Periscope, which is owned by Twitter, can’t really say that. Twitter has been struggling for years now. You have to wonder how long they can hold on for.
And as for Meerkat? Sure, they managed to raise $14 million last March, but is that really enough to keep them around for the long haul? I’m typically the optimistic type, but realistically speaking? No. Meerkat is a brand that will be known as a fad that came and went, and nothing else.
Facebook is the future of live streaming. You need to embrace it. Interact with people and build a community that represents quality engagement.