Launching a Patreon campaign has been one of the most significant decisions that I have made throughout my 10-year career as a content creator. It has quite literally changed my life for the better, and that's no exaggeration. Patreon is a game changer that, in my eyes, will be around for the long haul.
However, running a successful Patreon campaign isn't something that happens over night. Doing so requires a lot of careful planning, which includes seeing what works and what doesn't work. Below are a few effective strategies that have allowed my campaign to grow in the past two years.
As with any form of content creation, consistency is important if you want to remain relevant. Turning to Patreon one month and then forgetting about it the next is not the way to go about things.
It's critical that you focus on enabling your campaign to grow over time, especially if it means accepting monthly pledges from your patrons. These are real people who are essentially paying for a service. Treat your campaign like a business and show others that you are serious about making it into something big.
Exclusive content sells.
If there is one thing that has really helped with the growth of my Patreon campaign, it's exclusive content. Ever since introducing the patrons-only vlogs, I feel like my campaign has seen a steady month-to-month increase in not only the numbers of patrons, but the total in pledge amounts as well.
The idea is very simple. People enjoy exclusivity. If they can get something that is not available to the general public, and they're willing to pay for it, then it's a win-win.
Just be sure to keep the previous tip in mind.If you're going to be offering exclusive content, it's important that you do so consistently. You don't want to suddenly fall behind and leave your patrons feeling disappointed.
Don't push your campaign too hard.
I take a lot of pride in not overly promoting my Patreon campaign. If someone wants to become a patron, then they'll become a patron. Sure, an extra push here and there doesn't hurt, but trying to guilt others into pledging is not a wise move. It only makes you appear desperate.
There are plenty of ways to promote your campaign without overdoing it. If you have a YouTube channel, then make it a priority to occasionally mention Patreon. And the same goes for giving it a mention on Twitter and Facebook. Make it obvious that you have a campaign, but do so in a subtle way that doesn't feel forced.
Constantly interact with your patrons.
Communication is key, and that's no different when managing a Patreon campaign. If you want your patrons to feel welcome, then you will need to interact with them on a regular basis. You can do this in a variety of ways. For me, I have a few methods that have been working quite well.
Probably the most active way of enabling open communication is setting up an exclusive Facebook group. The average person has a Facebook account, so why not give them a place to talk with other fellow patrons? This is an excellent way for patrons to get to know each other, as well as the chance for them to plug their content and grow their own brands.