Launching a Patreon Campaign? Prepare Yourself for Negative Backlash


Whenever it comes time for content creators to introduce a Patreon campaign into the mix, there always seems to be a flood of negative people coming out of the woodwork. The idea of someone making a living doing something they enjoy apparently causes others to feel disgusted. It’s the kind of attitude that I simply cannot comprehend.

Let’s think about this for a second. When is the last time you paid for a form of entertainment that you consider valuable? Whether it was your monthly cable bill or that $1.29 you spent on a single song in iTunes, chances are very good it happened fairly recently.

For me, it would be my monthly $7.99 Netflix plan. I get a ton of satisfaction out of Netflix, hence why I have no problem in paying for its service. And you know what? It’s no different for content creators, particularly on YouTube. Content creators deserve to be paid for their time. It’s as simple as that.

If you are just getting started on Patreon and you’ve been active on YouTube for a while, you can probably expect a fair share of haters to express how they truly feel. Actually, I can guarantee it. Just check out the screenshot of my Patreon announcement video below.

Notice the likes to dislikes ratio? To this day, that is one of my most disliked videos. My point is, there will always be people who don't agree with your decisions in life. This is especially true online, where everyone has anonymity. That’s just how it works.

Getting back on track… Regardless of the insane amount of negative feedback I received, something awesome happened — It worked! My Patreon campaign quickly took off and became a huge success. And even better, it’s still working for me. Patreon has quite literally changed the way I view an online community. You wouldn’t believe how many positive comments and emails I continue to receive. It’s unreal.

So, what’s the moral of the story? Believe in yourself and focus on those who actually matter. If I were to listen to everyone who hated the idea of turning to Patreon, then I would have turned my back a while ago and never realized what could’ve been. I’m so glad that was not the case.

Take what I have learned throughout the past two years or so and apply it to your own Patreon campaign. Remember, it’s your content. You get to decide what happens.