If there is one thing that I have always lagged behind in, it would have to be email marketing. And that's actually kind of ironic, considering my career wouldn't even exist without email. I rely on my inbox for pretty much anything. From managing sponsorships to connecting with my audience, I simply cannot imagine a world without email.
Well then, what's the problem? Email marketing should be easy for me, right? You would think so. But because I am typically focused on so many other things throughout the week, email marketing tends to skip my mind far too often — that is, until recently.
I figured it was time to take my email list (hosted via MailChimp) more seriously. Keep in mind, before making this effort, my list already had over 1,000 subscribers — which isn't so bad. However, I felt like that number needed to be larger, so I took action.
Because I have such a solid following on YouTube, I figured that was a great place to start. Why not work my email list into my video content? It was the perfect plan. All I needed to do was provide some kind of incentive for my viewers and convince them to sign up for my email list. And you know what? It worked!
For the past few weeks, I have been promoting small giveaways in videos of mine. To enter these giveaways, the only thing my viewers had to do is subscribe to my email list and I would pick someone at random. And boom, that's it. The process was easy to understand and implement.
And wow, did it work beautifully. March alone brought in exactly 232 new subscribers — a huge increase from February, which brought in just 61 subscribers. That's nearly 4x in growth!
Needless to say, I was very happy to see this method put into effect and working its magic. But of course, going this route wasn't without its caveats. Because so many of the new subscribers came aboard simply for the incentive of possibly winning something for free, this means that I was sure to see a fair share of unsubscribes.
It's difficult to tell by looking at MailChimp's dashboard view, but I seem to have lost around 30 subscribers throughout the month of March. Compare that to the 232 subscribers that I gained and I don't think that is too bad. Roughly 200 people chose to stick around, which I think is pretty great — and that's not even including the new subscribers that I have picked up so far for April.
So, that's what has been working for me. Sure, it may cost a bit of money here and there, but I believe the end result is more than worth it. After all, it's nice knowing that I now have more than 1,300 email addresses that I can reach at any given moment. That's value.
And finally, it's worth noting that MailChimp is free to use for users who have less than 2,000 emails on their list. This is a great opportunity that I definitely recommend following up on, especially if you're new to the email marketing scene.